Cashapp: Comforts

Working with the incredible people at Cash App we were tasked with establishing a unique visual for the 2022/23 tax season. 

The goal was to showcase Cash App Taxes as an easy to use method of doing your taxes while creating a sense of trust and connection to an immersive world of surreal comforts. In other words, make tax filing look and feel comfortable af!

Client - Cashapp

Studio - Tendril

Application - Web/Social

Art Direction - Sebastian Helene


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Process

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Process •

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We created a design system alongside the hero visuals that maintained a consistency with the comfort-driven visual language we had established - a scalable and flexible icon set to be used throughout Cash App with versatility and style. 

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